I had coffee last month with a guy named Dave who ran operations for a mid-sized manufacturer for 26 years. He left the company in March. Not fired. Just done. Ready for whatever came next.
Two weeks later, a former vendor called him. They were having trouble with their supply chain. Could Dave take a look? Just a few hours.
Dave billed them $2,500 for eight hours of work. The problem he solved would have cost them ten times that if they’d hired a consulting firm.
He looked at me over his coffee and said, “I’ve been giving this away for free my whole career.”
That’s the moment this column is about.
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01. YOU ALREADY HAVE THE PRODUCT
Most guys who leave a career think their value left with them. It didn’t. The company kept the title. You kept the knowledge.
Think about what you actually know. Not the job description. The real stuff. The problems you solved that nobody else could figure out. The system you built. The relationships you managed. The mistakes you learned from that saved the company money.
That knowledge is worth money. Not because you’re selling hours. Because you’re selling decades of pattern recognition that can’t be Googled.
The business world even has a name for it now. They call it “fractional” work. Part-time expertise. A Gartner study projects that by 2027, more than 30% of mid-sized companies will have at least one fractional leader on retainer. The demand is real and it’s growing at 14% a year.
02. WHY SMALL COMPANIES WILL PAY YOU
Big companies have departments full of people who do what you did. Small ones don’t. A company with 40 employees can’t afford a full-time COO or CFO or head of sales. But they desperately need someone who’s done the job before—even if it’s only ten hours a month.
That’s you. You walk in with thirty years of experience, spend a few hours a week, and solve problems their team has been stuck on for months. You don’t need an office. You don’t need business cards. You need a phone and the willingness to say, “Here’s what I’d do.”
120K
FRACTIONAL LEADERS IN U.S.
53%
EARN $100K+ PER YEAR
14%
ANNUAL MARKET GROWTH
03. HOW DAVE SET IT UP
He didn’t build a website. He didn’t print brochures. He didn’t hire anyone. Here’s what he did:
▸ He told ten people. Former colleagues, vendors, industry contacts. Not a pitch. Just: “I’m doing some consulting work. If you know anyone who needs help with operations, send them my way.”
▸ He set his rate. $300 an hour. He picked that number because it’s less than half what a consulting firm charges and more than he ever made per hour on salary. Both sides win.
▸ He kept it simple. No contracts longer than 90 days. No retainers he can’t walk away from. No employees. Just Dave, his phone, and a spreadsheet.
▸ He said no to anything that felt like a job. If a client wanted 40 hours a week, he passed. The whole point is control. Ten to fifteen hours a week. Three clients at most. Done by Thursday.
04. THE MATH IS BETTER THAN YOU THINK
Dave works about twelve hours a week across two clients. At $300 an hour, that’s $3,600 a week. Roughly $14,000 a month. Over $170,000 a year—working three days a week.
He doesn’t need that money. His retirement is funded. But the income covers travel, hobbies, and the feeling that his brain is still worth something to somebody.
A Frak Conference survey of 250 fractional workers found that over half—53%—earned more than $100,000 a year. These aren’t people working full-time schedules. They’re working part-time at rates their experience commands.
You don’t need a company. You need three clients who respect what you know.
05. A QUESTION I GET ASKED
▸ Don’t underprice yourself. Your first instinct will be to charge what you made per hour at your old job. Don’t. A salaried employee costs a company 1.3 to 1.5 times their pay in benefits, taxes, and overhead. Your rate should reflect that. $200 to $400 an hour is normal for senior-level consulting.
▸ Don’t build a business. The moment you hire someone, lease an office, or buy software with a monthly fee, you’ve traded one job for another. Keep it lean. You, your phone, and your brain.
▸ Don’t take on more than three clients. Past three, you lose the flexibility that makes this worth doing. Two is better. One is fine if it pays well and stays interesting.
▸ Don’t forget the tax side. You’re self-employed now. That means quarterly estimated taxes and self-employment tax (15.3% on top of your income tax rate). Set aside 30% of every check. Talk to your accountant before you cash the first one.
Q. I’m not a C-suite guy. I was a manager, not a VP. Does this still work for me?
A. Yes. Small businesses don’t need a fractional CFO. They need someone who knows how to set up a hiring process, manage inventory, train a sales team, or fix a production line. Those are manager-level skills, and they’re in huge demand. The rate might be $150 to $250 an hour instead of $300+. Still great money for part-time work you already know how to do.
06. WHAT DAVE TOLD ME LAST WEEK
We had coffee again. Same place. He’s six months into this now. Two steady clients. One new one starting in June. Still works three days a week. Still takes Fridays off.
I asked him what surprised him most.
He said, “How much people are willing to pay for stuff I thought everyone already knew.”
They don’t. That’s the point. What’s obvious to you is invisible to someone ten years behind you. And they’ll pay well to see it through your eyes.
You spent decades getting good at something. That doesn’t expire when you leave the building.
Tell ten people. Set your rate. Answer the phone.
— Walter
P.S. What’s the one thing you know how to do that most people don’t? The skill that feels obvious to you but isn’t to anyone else. Hit reply. I bet it’s worth more than you think.


